Exploring Users’ Intentions for Using Mobile payment Applications, Based on Unified Theory of Acceptance and Use of Technology Theory
نویسندگان
چکیده
The objective of this study is to assess the behavioral intention (BI) users use Mobile-Payment based on their behavior. used convenience sampling technique collect data from users. 198 questionnaires were analyzed by Smart-PLS 3 proposed model. results showed that performance expectancy, facilitating conditions, Social influence, and Trust has a positive significant impact BI Mobile Payment. in contrast, Effort expectancy an insignificant M-payment. This could provide insights can be valuable for businesses developers designing promoting mobile payment applications cater users' preferences needs.
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ژورنال
عنوان ژورنال: ???? ????? ?????-????? ?????? ????????? ???????????
سال: 2023
ISSN: ['2707-6342', '2709-8648']
DOI: https://doi.org/10.24086/cuejhss.v7n1y2023.pp148-153